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Keyword Tools
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 Keyword Tools, Which One is Right for You?Your Keyword Tools research will ultimately dictate how (and if) visitors find your site. However, just because you think of a phrase related to this niche, does not mean that anyone is actually searching for that phrase. This is where research Keyword Tools comes in. Not only will your research highlight phrases that are actually being searched for, it will also find a lot more phrases than you could realistically come up with yourself, and in a fraction of the time using Keyword Tools. I have 100% faith in the data returned from Wordtracker based on the results I have seen from various Keyword Tools I have targeted over the years. I cannot say the same for other keyword tools, which use Overture's Suggestion Keyword Tools for "demand" data, so before going with free keyword tools, read the following true story: "A couple of years ago, I carried out extensive research utilizing Keyword Tools for a web page I was creating about pheromones. I was going to send my traffic to a merchant’s site and get commission on any sale generated. Using the Overture Keyword Tools, I found 4 or 5 terms with reportedly 47000 + searches in recent weeks.... and that is just at Overture. I checked on WordTracker and found that in the last month, there has only been 41 searches for my main keyword according to Wordtracker (1 or 2 searches a day)". Let's just take a quick example for Keyword Tools - you can try it yourself if you want. Search Overture's Keyword Tools for "fly fishing reel". Here are the top 3 results that I get: fly fishing reel 5179 Overture data is measured over the previous month. To get comparable data at Wordtracker, I found out how many times Wordtracker estimates the phrase is searched for at Google in 24 hours, and multiplied by 30. Which do I rely on? Wordtracker of course. So where does this leave all the keyword tools that are available? Here is some advice on Choosing Keyword Tools. If you find keyword tools that look promising, ask yourself: 1. Does these Keyword Tools also provide supply and demand figures for each phrase? Without supply and demand, the phrases are useless, because there is no way of choosing the highest demand, lowest competition phrases from the Keyword Tools list. Many of the phrases may have hundreds of thousands of competing pages in Google. If you don't have these figures, how can you be accurately target phrases? If supply and demand is supplied, the next question to ask is: 2. Where does the Keyword Tools demand data come from? You can quickly check this by running a search in the Keyword Tools, and at Overture, and comparing the numbers. If demand figures are the same, you know the demand was retrieved from Overture. If the data comes from Overture, would you trust it? I have not yet found any Keyword Tools that are as good or as accurate as Wordtracker for keyword research. I use and highly recommend Keyword Elite keyword research tools. The Keyword Elite icon is on my desktop and I use it daily with great results. |