Reciprocal Links

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Reciprocal Links

Although it's very old, another good website marketing strategy is building reciprocal links for your site.  Trading reciprocal links is one of the best ways to build traffic at your website.  A reciprocal link is when a web site links to you and you link back to them. 

Back when Google first started counting inbound links as votes for a site in its algorithms they did not have to worry about whether the link was natural, reciprocal or paid because so few people knew about it, plus unlike today the technology did not exist back then to easily scan and spot reciprocal links.  You can add a small graphic next to each Partner link making it stand out from the other web sites that have not provided a reciprocal links.  Secondly it is important that you realize that despite the fact that everybody is saying reciprocal links are dead, the fact is that there are people making themselves a tidy sum online with no other strategy but reciprocal linking. 

While most discussions on reciprocal linking deal with the problems of getting links and finding partners, an equally big problem is how to manage a link directory and handle the numerous requests for reciprocal links sent to you even after you have ceased trying to get new links.  Increasing your link popularity with reciprocal links will help your site to go up in the search engines.  Most of the problems with reciprocal links exchange emerge when site owners or webmasters start violating the rules of search engines. 

That is why never lose a chance to do reciprocal links exchange with a page that has nice Google PR, this will add more value to your web site in the eyes of Google.  Now whenever links are sent to me, if they fit with the theme of my site I add them immediately, instead of deleting them or stuffing them in a folder that I will never get a chance to deal with.  Similarly, if your link on the other site will be in sea of hundreds of unsorted links, like on the free-for-all links pages, this is not valuable to you, because such a site has little chance of sending you any traffic. 

Set your site up so that each category has its own page or set of pages, and alphabetize the links on each page by site title if your software does not do that automatically.  Another common problem was that the main homepage of the site would not contain a direct link to the links page or the link would be hidden down at the bottom of the page in tiny writing.  While most people are aware of the fact that link farms are frowned upon by search engines, many assume that the word text links or links is a dirty word to be avoided at all costs on the web as long as the links are not natural links. 

Nonetheless, for the time being, it is undeniable that you can buy your way into favor with the search engines either by paying for text link ads or by spending time persuading other people to reciprocate links with your site.  You can easily find the links that bring maximum traffic to your competitors' site by searching using the string link.  Always make sure that you do not downlink that is you must not put links of the site that use lesser traffic then you do. 

Tell me, do you know of a better way to get free publicity to your site, better yet -- to get free inbound links to your site without having to request or search for reciprocal links.  One of the ways to get quality incoming links to your site without linking back is to submit your site to as many directories as you can.  Next we’ll exam ways to get quality one-way links to your site. 

Yes, a large portion of reciprocal links are simply SEOs and site owners manipulating the system, but that in itself isn't necessarily bad.  In regards to links, and SEO in general, I don't believe it makes much sense for search engines to look for ways to penalize those who are manipulating the system to their advantage, but rather to make sure that those manipulations work to provide higher-quality search results.  After long discussion, it was concluded that Google and Yahoo were reducing the importance of reciprocal links as many webmasters got them and used them to manipulate search engine results. 

Reciprocal links automation is push-button with the help of several popular reciprocal links manager programs that we recommend.